Archives for "food supply"
True Cost of Beef

This week Hallmark/Westland Meat Packing Co. of Chino, Calif. recalled 143 million pounds of beef, only a half a months shipment, enough to feed 2 burgers to every single man, women and child in the United states. They got busted when the humane society shot videos(link to videos) of how their cows were being mistreated. How lucrative is the business of cattle raising that a company can recall that much hamburger and still have a healthy business(no pun intended given that their cows are the ones that are not healthy?). I’m sure there are many in the vegan/vegetarian camp, or those who’d prefer we all did not consume meat so that we’d reduce our Co2 emissions, all who are ready to point out how this latest tragedy is a reason why we all must stop or reduce our consumption of meat. I’m not a vegetarian or a vegan, though I appreciate the benefits that such a diet can bring to those that need it or that feel good in it, however I don’t think this is the event that should be used to have us kick the meat habit cold turkey (pun intended). The main reason being that I have seen how a diet complimented with the right amount of animal products(see the book Nourishing Traditions in my book list) can be very healthy. We have the analysis of some of the healthiest populations in the world to point to this findings.(see history of Dr. Weston Price). Lastly we shouldn’t lump all beef/meat together when we are looking to make conclusions about this industry.
Today is a more fitting occasion to truly rethink the real cost of meat/beef. Beef that is most healthy for human consumption must possess the following qualities. First and foremost the cows must be humanely treated and humanely slaughtered. We know far too well the effect of our own psyche and spirit on our health and body, and that concept applies equally to the bodies of the pets we keep in our homes to the bodies and the flesh of farm animals that we raise. Secondly cows must be grass fed, not corn fed, not vitamin fed, not organic-feed fed, but simply allowed to graze freely on organically maintained grass pastures (to find out more about the benefits of grass fed beef and milk check out the Weston Price foundation’s website). Lastly they must not be treated by pharmaceutical interventions such as antibiotics and certainly not fed any hormones. What is the impact of this form of animal husbandry? My sense is that it will mean an increase in the cost of beef. We recognize this phenomena full well at the meat counter at our health food store or farmer’s market where grass-fed beef is a premium. Once beef is produced in this fashion, we wouldn’t be able to buy 99 cents Whoppers or 50 cents cans of chili. This reality alone will drive down the consumption of meat. The “slow food” movement is already creating a new market for locally and sustainably farmed animal meats. Some may feel this is an elitist viewpoint and that I am proposing that only those who can afford to go to store such as Wholefoods should be able to buy beef. What I am putting out there is a belief that the meat supply at its current low price in the US is unhealthy by design. Unhealthy in how it is farmed, unhealthy in how it is pushed by fast food chains as a cheap caloric source and ultimately unhealthy in the final product we introduce into our bodies. The current glut of beef in the market is not providing our bodies with healthy food calories. A reduction of beef by volume yet available at a higher quality will ultimately mean healthier citizens, reduction in green-house gases, and a happier healthier world for both people and animals. This shift of course will not happen overnight. Most people are not going to quit their daily McDonald’s run for a bi-weekly run to Wholefoods for organic grass-fed beef. It will require education at all levels. Side note: as humanity collectively begins to raise its consciousness and our bodies reach higher and higher vibrational levels, much like some of the gurus in the east and the west who must maintain a vegan diet, it may well become necessary to reduce our consumption of highly energy-dense foods such as beef or other animal-foods but till that time, and till we can formulate a “completely” healthy vegan diet that does not include soy, some of us may still need nourishment from this preferably humanely derived food-source.
This valentine’s day, lets intend to go beyond chocolate
Our intentions, positive or negative, can play a major role in all that we do and create in this world so it is fitting now to see a product such as chocolate being infused with positive intentions and its efficacy put to scientific rigor. These chocolates which have been mediated on have been scientifically shown(With the help of IONS) to bring about positive mental state in those who consume them. Imagine everything else that we have the ability to change by imbuing them with our positive energy, the products we make, the food we cook or grow, and clearly the gifts we give. The sky is the limit. If you’re wondering if I’m going to be doing that with everything that I do, the answer is no.. but I hope to do more tomorrow than I do today. I hope you enjoy this video, and if you’re in the market, the products from www.intentionalchocolate.com .. I’m curious to know how they taste.
Dolphins … teachers, healers or food?
I came across this amazing video about dolphins a while back and have been meaning to share it with you. To me it represented what is whole and sacred in our world, those which we all have so much to learn from and who we still know very little about. Yesterday I came across the news of the mass killings of dolphins off the coast of Taiji in Japan as part of a seasonal slaughter of dolphins both as meat and as a way to reduce overeating of fish by the dolphins. I was contemplating whether or not to combine the two trains of thoughts. This video is so empowering and beautiful yet this latest story is so tragic and sad. Needless to say I decided that these two threads must go hand in hand if truly we are to chance our consciousness around these magnificent beings.
First, the good: If you only have a cursory understanding of dolphins then this video will blow your mind. This video depicts the amazing capabilities of dolphins, from their ability to clearly communicate with humans through language and art, to their ability to help children recover from paralysis due to strokes. What really blew my mind was seeing the amazing hydrodynamic capabilities of dolphins exemplified by how they blow these bubble-rings (it’s worth waiting through most of the video to see this). This capability showed me how we humans have much to learn from these dolphins. I am reminded of the work by Janine Benyus around biomimicry and how we can harness the intelligence of all beings(plants, animals, minerals, etc.) in nature to create new products. After watching this video, I can’t help but believe and trust that we have teachers in Dolphins.
Now the ugly: This latest news out of Jaiji Japan is another chapter in the already wagging battle with Japan over Whaling. Today many westerners are in Taiji to help halt/curb the killing of thousand of dolphins. I’ve included the link to the CNN article out Feb. 11,2008 with a link to the video of what is happening at Taiji(I have to warn you that it is both graphic and saddening). Here is where consciousness of the past (alive with this particular group of Japanese fishermen) and the consciousness of the now are going head to head. Who is right in this argument? The Japanese claim that they have been doing this for 400 years. From the video it is at least clear that the dolphins are not being killed humanely, which is how any animal that is being killed in the name of food must be treated.
Now the questions: If dolphins were killed humanely(ie. for food) does that make it right? should dolphins as a species be killed for food? Positive videos like the one attached and the negative ones can be instructive and give us the mental paradigm, but at the end of the day the heart knows if it is right or wrong. Clearly this is an issue that is ripe for re-evaluation and a shift in consciousness. Sitting with these two ideas/concepts, one of light and the other of darkness, and by shifting and ever modifying our perspective can we begin to bring about the necessary change within ourselves. The change necessary to work towards true preservation of our oceans for the animals that call it home or perhaps the change necessary to finally pay a fraction more for dolphin safe tuna at the supermarket.
See the CNN LINK to the Dolphin video here.
Embedded Social Ventures… Honest-Tea inside Coca Cola?

You’ve heard it here first, the term “Embedded Social Venture” that is.
Today, Coca Cola announced that they are taking a 40% stake in Honest Tea. The founder of Honest tea was quoted as saying “You partner with the whole organization, but we’re marketing the part that’s the solution. This isn’t us selling out – this is them buying into what we’re doing.”
I wanted to point out that partnerships such as this or the likes of Burts Bees being acquired by Clorox that I blogged about represent a new bread of “embedded social ventures” that will begin to create “right” within the walls of corporations with less than stellar reputations. By being purchased these “Good/Green” companies can act as agents of change at an unprecedented rate and scale never before attainable by anyone outside these corporations. The positive impact that one Honest Tea executive or team-member, one with the sensibility of what it means to run a company with the belief-set that corn-syrup does not belong in a beverage, and that all the ingredients should be organic and fair trade, can perhaps go much further than I myself blogging about it or even an NGO screaming publicly that they should do things differently. So I hope!
Coca Cola still has the option to purchase Honest Tea after 3 years. We’ll have to wait and see how it all shapes up… If this social experiment fails(If I may be able to call it that) then we’ll just have to find the next honest tea brand that matches our values. I’ll keep hoping that one day Coca Cola goes back to using healthier ingredients so that I can go back to drinking it they way I used to as a child before Corn Syrup and GMOs ..
Fooled by Organic Labels?
Now with more and more companies of all shapes and sizes delivering organic products, it is important that consumers recognize the “quality” and the “real-ness” of these organically produced products. We can’t forget that processed organic food is still processed food which ultimately ceases to resemble food. That truth goes specially with milk and here’s a new video of Mark McAfee founder of Organic pastures giving a quick lesson about the difference between Raw milk, pasteurized and homogenized. Next time you think OrganicValley milk, Organic Straus Milk, or Organic Clover milk, or any of your favorite organic milk brand is the healthier way to go…think again! Soon I’ll have a section on this blog with links and there I’ll include plenty of information on milk.
Californians free to buy Raw Milk once again!
Free at last, Free at last..I just had to mark this momentous occasion marking the restoration of Californians’ freedom to once again purchase Raw milk in California without having to go through the process of partial ownership of a Cow. This has been a battle that had been waged only in the last couple of months due to the fact that a few CDFA employees cleverly placed a few lines of anti-RawMilk language in AB1735. Organic Pastures in Fresno County has been the lead dairy in helping reverse this decision.
If you are not familiar with the benfits of Raw milk, I encourage you to explore it for yourself. I’ve included a few links that go into further detail the benefits of raw milk.
Also check out this video from Mark McAfee, the CEO and founder of Organic Pastures Dairy explaining why he switched his dairy from pasteurized to all Raw.


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